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Mumbai, India, 4th, December, 2025: Brand Concepts Ltd, the exclusive licensee and operator of Juicy Couture India, is proud to announce that it has been honoured with the Viva La Juicy Award at the Authentic Showcase Fall 2025. The award recognises the exceptional execution, strategic launch, and impactful brand-building efforts for the brand Juicy Couture in the Indian market. This allocade celebrates standout achievements across the Authentic Brands Group ecosystem and highlights Brand Concepts Ltd’s ability to successfully translate global fashion brands into strong, fast-growing businesses in India.
The queen of comfort is back! Juicy Couture's buttery velour pants instantly elevates anything, from loungewear to one's weekend uniform. Pair the soft, wide leg cut with the matching zip-up for an effortlessly chic look that proves luxury loungewear is the only thing we're wearing out this season.
Juicy Couture, a renowned Los Angeles-based lifestyle brand known for its signature blend of casual glamour, is set to make its much-anticipated debut in the Indian market. The brand is entering India in collaboration with Brand Concepts Ltd., a leader in introducing global fashion, travel gear, handbags, and lifestyle accessories to the country. This partnership aims to bring Juicy Couture’s signature collection of handbags and luggage to Indian consumers, infusing the fashion scene with its fresh and vibrant energy. Read More
